主 题：Some Ideas on Generating Research Ideas
主讲人：施春明教授 加拿大Wilfrid Laurier大学经济管理学院
主持人：汤世强教授 上海对外经贸大学国际经贸学院
时 间：2017年11月17日，14:00-15:30
主讲人简介：
施春明博士是加拿大Wilfrid Laurier大学经济管理学院终身教授、博士生导师和供应链管理研究中心主任。施教授获得中国科技大学电子工程和工商管理专业双学士学位、新加坡国立大学电子工程硕士学位和华盛顿州立大学运营管理博士学位。施教授的研究主要关注供应链管理、可持续性和运营/会计交叉问题，在European Journal of Operational Research、Journal of the Operational Research Society、International Journal of Production Economics、Omega、和IEEE Transactions on System等国际一流期刊发表多篇论文，并获得加拿大国家科学与工程研究会和宪章会计协会的基金支持。
Abstract:
Two characteristics of good ideas are novel and counter-intuitive. Given a novel research idea, whether from yourself or someone else, we can investigate it in a simple setting first and then extend the investigation to more realistic and complex settings. Given a counter-intuitive idea and result, we can identify its essence and find when such an idea may hold true under new and different contexts. Therefore, it is an essential skill as well as a challenge to be able to generate those novel and counter-intuitive ideas, either directly or rather indirectly. In this talk, I will rely on my own research studies and some series of research papers from some other scholars in the fields such as Accounting, Economics, and Marketing. I will use them as examples to discuss how to generate novel and counter-intuitive research ideas.