主 题：Product Design Effectiveness and the Market Value of the Firm
主讲人：张国强教授 美国佐治亚州立大学管理科学系
主持人：汤世强教授 上海对外经贸大学国际经贸学院
时 间：2017年6月16日，14:00—15:30
地 点：上海对外经贸大学信息楼336
主 办：上海对外经贸大学国际经贸学院、物流管理与电子商务系
摘要：
Topic 1:Product Design Effectiveness and the Market Value of the Firm
Product design is an important activity in supply chain management. It has increasingly been recognized as an important source of competitive advantage. In this research, we empirically estimate the impact of effective design on the market value of the firm. Based on data from 264 announcements of design awards given to commercialized products between 1998 and 2011, we find that design excellence is associated with statistically significant positive stock market reactions. Depending on the benchmark model used to estimate the stock market reaction, the market reaction over a two-day period (the day of announcement and the preceding day) ranges from 0.95% to 1.02%. The market reaction is more positive for smaller firms and for firms whose award winning products are consumer goods. However, a firm’s growth potential, industry competitiveness, and whether a firm is a first time or repeated award winner do not significantly affect the market reaction.
Topic 2:美国在物流供应链研究领域主要的研究热点和研究方法
报告人简介：
张国强教授1998年在Kent State University获得博士学位，同年进入Georgia State University任教，研究的主要领域是运营管理和供应链管理。多篇文章在Production and Operations Management、Decision Sciences等高等级学术期刊上发表。担任多个学术期刊的编委，如Production and Operations Management、International Journal of E-Business Research、International Journal of Society Systems Science等。研究成果被引用7500次左右，是运营管理领域知名学者。
Honors, Awards, and Recognitions（2009-2015）
·Best Theoretical/Empirical Paper Award for the paper “Does Quality Still Pay: A Reexamination of the Relationship between Effective Quality Management and Firm Performance” at the 40thDecision Sciences Institute Annual Meeting, New Orleans,Louisiana, 2009.
·J. MackRobinson College of Business2010Faculty Recognition Awardfor Distinguished Contributions in Research(2010)
·According to a 2011 analysis bythe Council of Canadian Academies, I am author of one of the top 1% most highly cited papers in my field worldwide (2011)
·Distinguished Track Paper Award for the paper “Product Design Effectiveness and the Market Value of the Firm: An Empirical Assessment” at the 43rd Decision Sciences Institute Annual Meeting, San Francisco, CA, 2012.
·Nominated for the Best Paper Award for the paper “Channel Structure and Service Outsourcing Decisions for Manufacturers Competing on Price and Services” at 2014 Decision Sciences Institute Annual Meeting, Tampa, FL, 2014
·The paper “Strategic Outsourcing Decisions for Manufacturers Competing in Product Quality” is ranked as one of “the five most popular articles that published in 2014 and 2015” inIIE Transactions (2015)
·Total number of citations of my research work > 7,340 (Google Citations)